RONA BERG
Editor in Chief, Organic Beauty Magazine

Launched in January 2009, Organic Beauty is a "smart, stylish national consumer magazine that covers natural and organic beauty," says editor-in-chief Rona Berg. A former beauty editor at New York Times Magazine and editorial director at Elle, Berg says, "It may be a bad time to launch a magazine, but it's a good time to launch this one!" According to Berg, Americans spent $7 billion on organic and natural personal-care products last year, and the industry is seeing serious growth. "I really believe that green is no longer a trend, it's a lifestyle," says Berg. The mag, which uses recycled paper and inks, reflects that attitude: "If you're going to sustain the planet, you need to sustain the brain," says Berg.